For individuals who take yoga meditation for beginners, especially those who don't feel the need to wear trendy workout outfits, a recent news item may be of interest. Reuters has reported that yoga meditation supplies company Lululemon Athletica has seen a precipitous drop in the value of its stock.
The news source stated that in the previous financial quarter, the clothing and apparel chain's shares dipped by 16 percent. Reuters did not speculate why the company's star appears to be in decline.
However, AOL's Daily Finance did. The source noted that a recent rigmarole over tote bags has left the apparel corporation unpopular among many yoga enthusiasts.
Last month, a number of consumers complained about a line of tote bags, released by Lululemon, which had the phrase "Who is John Galt?" emblazoned on the side. This quote comes from Ayn Rand's 1957 novel Atlas Shrugged. The rhetorical question is intended to sum up the author's philosophy, which is one that recommends selfishness above helping others (these are Rand's words).
What may also be at work is the decline in the need for specialized, synthetic yoga wear. Typically, a yoga practitioner needs little more than a loose-fitting, long-sleeved shirt and pants made from natural fibers.